Web.com makes it easy for anyone to start building a website. During the setup process, you enter basic information, such as whether your site is personal or for a specialized business, and let Web.com generate the site from there. Or you can choose from dozens of stylish templates as your starting point. The templates include sites for car dealerships, coffee shops, jewelry makers, and repair services. Browsing through the library also shows the available stock art. Once you pick your theme, you’re locked into it, which is a common restriction with website builders. However, starting over with a new site is quick and easy, too, as is undoing minor mistakes.

In your dashboard, you can access and edit all the sites you’ve created, along with any uploaded files associated with those sites. The analytics section displays useful stats, such as page views, unique visitors, popular pages, and what devices visitors use to access your site. Web.com integrates with Google Analytics to deliver deep audience insights.  

The site-building interface is pleasingly intuitive. You can create a single-page site, or opt for multiple pages and nestle them inside each other to make menus for users to navigate. Switch between device layouts at any time to see how your site looks on a laptop versus a phone. The home page for our bakery test website features an About Us section, a Contact page, and, of course, the Store page. Under advanced settings, you enable more specialized types of pages, such as your legal page, various error pages, and a blog. Here you can also integrate your social media accounts for Disqus, Instagram, and Pinterest comments. 

The e-commerce tools have their own section within the interface. There, you can enter up to 500 products (unlimited products in higher tiers), including a mix of physical and digital goods. A customer service rep said you can theoretically sell subscriptions, but there’s no way to, say, lock off a portion of your site to paid members the way Wix lets you. You can offer discounts, though. You can also perform organizational tasks like monitoring orders, entering tax information, and making sure shipping between customers and warehouses stays on track. The eCommerce Essentials tier includes Facebook marketplace integration.

Once all your content is in place, make them look their best with Web.com’s editing tools. Edit individual style elements like fonts and buttons, or change the entire theme to literally give your site a fresh coat of paint. Click the big Build button to pull up a list of site features to drag and drop directly to the page, from icons and image galleries to share buttons and text forms. Embedding a YouTube video that plays on loop as your site’s background looks especially dynamic. You can even write and embed your own code. 

If you don’t want to tinker with features directly, you can also insert Blocks, prefab generic elements you can customize without building from scratch. With Blocks, you can instantly add a team page, a call to action, or testimonials to your site. If you dig through everything Web.com provides, even novice users can set up an attractive site in no time. Web.com has a handful of AI tools as well for generating text and coming up with domain name ideas. The AI copywriting tool is available in all tiers except the basic Website tier.

Although Web.com offers plenty of stock photography, there isn’t much you can do with those photos or photos you import yourself. Basically, all you can do is resize images and add a colored translucent overlay. Duda and Wix have more options. Web.com lets you design your own logo with a built-in AI tool, which now seems to be included for free instead of requiring a one-time purchase.